

FROM SIGN UP
TO FINISH LINE
You are not investing in just a book. You're investing in a complete guide to everything you need to complete your 70.3 triathlon
Launching December 2027

30-WEEK BEGINNER TRAINING PROGRAM
WITH ADVANCED LEVEL-UPS
A detailed 30-week training plan covering the essential swim, bike and run sessions for every week, with brick workouts and strength and conditioning built in.
For more experienced athletes, or anyone with extra time, optional level-up sessions let you gradually increase training volume and performance.

EVERYTHING FROM
SIGN-UP TO FINISH LINE
A complete 30-week program
Train to your personal zones
Complete fuelling plan
Race-day execution know-how
Over 180 questions answered


WHY TRUST SEAN?
Sean has lived the challenges, learned what works, and turned that experience into a practical guide that works. His accomplishments include . . .
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Completed 117 Ironmans
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Swam the length of Britain
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Cycled around the world
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Worlds longest triathlon (6000km)
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105 Ironmans in 105 days
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9 published books
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3 documentaries on Amazon Prime
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A total legend (according to his kids)

INCLUDED WITH THE PLAYBOOK

YOUR TRAINING HAS A DIGITAL COMPANION

Practical tools to put your plans into action
COMMON QUESTIONS
Answers to help you decide if this is the right book for you
FAQ
Who is the Playbook for?
It’s designed primarily for self-motivated athletes who are new to full-distance triathlon and want a clear, affordable plan they can follow independently. You’ll need to take responsibility for your training, but the Playbook brings the key guidance and structure together in one place.
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How is the 30-week plan structured?
The core week is built around two swims, two bike sessions, two runs and one strength and conditioning session. Brick workouts feature as the plan progresses, and optional 'Level-Up' sessions give you the choice to add extra volume.
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How much time should I expect to train each week?
Expect roughly 6-10 hours a week, depending on where you are in the plan and whether you choose the optional sessions. The 'Level-Ups' are there to add extra volume when needed which can increase volume to 12 hours a week for those who are recovering well.
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Is it suitable for experienced athletes?
Yes. If you’ve completed triathlons before and want a structured plan to help you finish strongly or improve on a previous time, you’ll find useful guidance here. The optional 'Level-Ups' offer a way to build extra volume as your experience and training capacity allow.
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Is the book relevant for 140.6 also?
No. The Iron Distance Playbook 70.3 is designed specifically for athletes preparing for a half-distance triathlon. Please buy the 140.6 Playbook for a full-distance race.
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Who is the Playbook NOT for?
It’s not designed for age-group athletes targeting a podium or for anyone who needs highly individualised coaching. If that’s your goal - or you need a plan tailored closely to your circumstances - a coach is likely to be a better fit.
Make 70.3 feel possible
A complete, self-guided system to help you train for and complete your full-distance triathlon.
30-week training plan
Swim, bike, run and strength
Nutrition & hydration plans
Race-day preparation
Online companion resources
£29.99
****AVAILABLE****
DECEMBER 2026


